If you're involved in the global baby products and maternity industry, then attending CBME China (Children Baby Maternity Expo) is a must. As the world's largest trade show for child, baby, and maternity products, CBME China attracts tens of thousands of visitors and exhibitors every year to Shanghai. Whether you're a first-time attendee or a seasoned participant, preparing properly is essential to make the most of your visit. This guide will walk you through everything you need to know — from planning your trip to navigating the massive exhibition halls.
CBME China is more than just a trade show; it is a gateway to one of the world's largest and fastest-growing consumer markets. With over 4,000 brands and 100,000+ professional visitors, the event offers unparalleled networking opportunities, new product launches, trend insights, and business partnerships. If you're looking to expand your brand presence in Asia, discover new suppliers, or simply stay updated on the latest industry innovations, CBME China is the place to be.
Before booking your flight or hotel, make sure you pre-register for the event. Pre-registration usually opens months before the show and often comes with benefits like free entry, fast-track access, and exclusive event updates. By registering early, you also get the opportunity to schedule meetings with exhibitors ahead of time, giving you a significant advantage once you arrive.
Shanghai is a bustling city, and hotel rooms near the exhibition center (National Exhibition and Convention Center) fill up quickly around the time of CBME China. It's smart to book your accommodation several months in advance to secure a convenient location and avoid paying premium rates. Hotels close to metro lines are a huge plus, as Shanghai’s public transport system is efficient and affordable.Some recommended areas to stay in include:
CBME China is enormous. To avoid getting overwhelmed, download the floor plan from the official CBME website or app before you go. Familiarize yourself with where key exhibitors, conference areas, and amenities like food courts and restrooms are located. Highlight the booths you must visit and plan a route accordingly. Walking the entire expo without a strategy will leave you exhausted and missing out on important opportunities.
Many exhibitors at CBME China are swamped with visitors throughout the event. To make meaningful connections, reach out to key contacts before the event and schedule meetings. Many companies use online matchmaking services provided by CBME or respond to direct inquiries via email or LinkedIn. Having a set meeting schedule also keeps you organized and ensures you maximize your time at the show.
Packing appropriately can make your experience smoother:
While many exhibitors and staff members speak English, some basic Mandarin phrases can go a long way. Using translation apps like Google Translate or Pleco can be very helpful for communication. Business cards in both English and Chinese also leave a strong impression.Some handy phrases:
CBME China isn’t just about exhibitions. It also hosts a variety of educational seminars, keynote speeches, and industry forums covering topics like market trends, brand strategies, and supply chain innovations. These sessions are excellent for gaining valuable insights and spotting future opportunities. Check the event schedule ahead of time and plan to attend the ones most relevant to your business.
Success at CBME China often depends as much on who you meet as what you see. Attend networking events, VIP cocktail parties, or matchmaking meetings if you get the chance. Building personal relationships is highly valued in Chinese business culture and can open many doors. Be prepared to engage in friendly conversations before diving into business discussions.
While your main focus will be CBME China, don't miss the chance to explore Shanghai. The city offers a dynamic mix of futuristic skyscrapers and historical landmarks. Some must-visit spots include:
Taking some time to experience the city will not only enrich your trip but also offer moments of relaxation after long days at the expo.
After CBME China wraps up, the real work begins. Follow up with the contacts you made within a week of the event. Send personalized emails, thank them for their time, and suggest next steps. Organizing your notes and business cards immediately will help you remember who’s who and avoid missing important opportunities.
Attending CBME China is an investment in your business future. With careful planning, the right mindset, and a proactive approach, you can turn your visit into a wealth of new partnerships, insights, and growth opportunities. Take the time to prepare, stay open to new experiences, and most importantly — enjoy every moment of being part of the world’s leading child, baby, and maternity trade show.